Bring more of who you are into your work
Welcome to
Business as Poetry
I'm Hristina Vaceva — mentor, guide and space holder for women who are no longer interested in becoming someone else, but in remembering who they already are.
For over fifteen years I've worked at the highest levels of international business while following a quieter path alongside it. Business as Poetry is where those two parts of my life finally became one.
Writing
Ideas to return to.
Essays and reflections on business, identity, creativity, ambition, our body’s wisdom, and what it means to build a meaningful life without sacrificing yourself in the process.
A place to slow down, explore ideas, and perhaps leave with a different question from the one you arrived with.
Events
Some conversations ask for a room.
A small number of intimate online and in-person gatherings throughout the year, created around an idea worth exploring together.
Through conversation, writing, creative exploration and somatic practice, we make space to see differently, experience together, and discover what becomes possible when we allow presence, authenticity and spontaneity to enter the room.
Private Sessions
Private. Deep. Tailored for you.
One-to-one work for founders, leaders, business owners and creators navigating a decision, a transition, a new idea or a new chapter in their work and life.
We look at the whole picture: strategy and soul, intuition and identity, body and mind. Come for a single conversation or stay for a deeper season of immersion.
What my clients say
She has an amazing sense of the areas in which leaders need development, before and after achieving success. Working with Hristina marked a significant shift in my mindset towards my business, my relationships, and my personal wellbeing. She has been an incredible coach and thought partner — she's made me better at what I do.
She brings a beautiful blend of creativity, wisdom, and deep insight to everything she creates, naturally inviting you to reconnect with your own voice and inner guidance. Through her work with Business as Poetry, Hristina weaves together entrepreneurship, creativity, and energetic alignment in a way that feels both inspiring and deeply authentic. She reminds you that your voice, your talent, and your unique expression are not separate from your work, they are the very essence of it. Hristina’s meditations are absolutely beautiful. Her voice carries a calm, grounding presence that allows you to drop into alignment almost instantly. Listening to her feels like being gently guided back to your own center. Hristina is a truly multi-talented creator, a guide, and a wise soul who inspires others to express themselves more authentically and courageously. I wholeheartedly recommend experiencing her work.
The way Hristina guided the conversation, her focus on creating real value for the listeners, her openness, and her own unfiltered truth made the entire experience feel like a gift. I felt very much at ease and in a flow throughout our conversation. Hristina’s intuitive guidance, clarity, and contribution to the world are infused with love, depth, and impact. I am certain we will witness so much magic unfolding through her creations. I am deeply grateful that our paths crossed.
Her 1:1 mentorship brought both deep support and clear structure, while dissolving the limiting beliefs that had quietly held me back. I loved the way she weaves strategy, embodiment, and flow into a process that feels refined, grounded, and profoundly personal.
Само за втори път имам допир с теб, но и в двата случая успя да ме клик-неш фино в точната зона. Още първият път, когато те видях онлайн, бях привлечена от магнетичното ти излъчване и говорене. Когато те усетих и на живо, разпознах в теб мощен ресурс и мащаб. Знам, че никоя среща не е случайна и ти благодаря за дълбочината, която достигна до мен.
Нещо, което много ме привлича към теб е енергията и баланса, който ти самата излъчваш - и в който разпознавам себе си. Благодарна съм за всяка среща с теб.
