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About
Business as Poetry and the person behind the work.
Business as Poetry and the person behind the work.
Business as Poetry
Business as Poetry began with a simple observation.
Some of the most capable women I knew felt they had to leave parts of themselves at the door when they approached their work.
Their intuition.
Their creativity.
Their sensitivity.
Sometimes even their voice.
I stopped believing that was the price of success.
Business as Poetry is an invitation to create differently — not by becoming someone new, but by bringing more of yourself into what you're already building. And making it feel true to you - and nobody else.
Process
My work isn't built around a single method. It's built around conversation, curiosity, and the belief that clarity has its own timing.
I write.
I hold circles.
I work one to one.
Everything begins with the same question:
What becomes possible when the way you work becomes an expression of who you really are?
Hristina Vaceva
I'm Hristina — writer, mentor, and guide for women who are no longer interested in becoming someone else, but in remembering who they already are.
For over fifteen years I have worked at the highest levels of international business. Alongside that career, I found myself following a parallel path — one that taught me just as much about leadership, ambition, and what it really means to build something meaningful.
Professional background
For over fifteen years I have been based in London, working across global markets, building client relationships, shaping growth strategies and leading conversations at the highest levels of the international financial industry.
At the same time, I begane exploring a new way of understanding work through Business Energetics, somatic intelligence, Human Design, and embodiment practices. Not as an escape from business itself, but as a way of inhabiting it more fully.
What I eventually realised was that these were never two separate worlds. I had simply been keeping them apart.
Business as Poetry grew from that integration.
It began with a simple question:
What if the way we work can be as individual as we are?
When the strategic and the intuitive, the analytical and the embodied, the professional and the personal no longer compete for space, but begin to work together. The answer, I discovered, wasn't just better business.
It was a different way of leading, creating, and living. One rooted in presence, integrity, and a quieter kind of confidence.
Today I work in English and Bulgarian through my writing, women's circles, retreats, and private mentorship.
I don't teach from a place of having arrived. I'm living this work too.
What I can help you with
I don't believe you have to choose one identity.
Or wait until you've figured everything out before you're allowed to begin.
Life asks something much more interesting of us: to keep responding honestly as we change.
My work is for women navigating that space between what is completing and what is emerging. Women who sense that something new is asking to be lived, even if they can't quite name it yet.
I write.
Essays, letters, and reflections on work, creativity, ambition, and the beautiful complexity of becoming yourself. I share monthly conversations, guided practices, and resources to support you through my Substack and mailing list.
I hold circles.
Spaces where women gather to be present, reconnect with themselves, and discover what becomes possible when nothing needs to be performed or proved.
I offer one to one mentorship.
Private mentorship for women navigating change, building something meaningful, or simply wanting to understand themselves and their work more deeply. Every conversation begins with who you are and evolves through strategy, curiosity, and the belief that clarity has its own timing.
However you arrive here, we begin with who you are.
Welcome back to yourself.
What becomes possible when we gather?
Step into circles, retreats, and live experiences shaped by presence, curiosity, and the kind of conversations that stay with you long after the room has emptied.